They might sound cute – but they sure don’t look that way! Love handles are not viewed as a welcome addition to the waistline.
Technically, love handles are described as a layer of fat that is deposited around the midsection, especially visible on the sides over the abdominal external oblique muscle. This area is exceptionally hard to tone with exercise, and even otherwise thin people can have deposits of fat in this area.

Dr. Assassa of Beverly Hills Aesthetics is leading the way in permanently ridding women and men everywhere of stubborn love handles with his unique Smart Lipo technique. Smart Lipo permanently reshapes the body while removing fat. Skin is tightened, eliminating the “saggy” look that accompanies most traditional liposuction procedures.
“Smart Lipo works very well on the love handle areas,” said Dr. Assassa. “ We can get rid of the fat in this area very quickly, and patients experience minimal downtime with this procedure.”
For more information on Dr. Assassa and his popular Smart Lipo technique, visit the Beverly Hills Aesthetics newsroom.
November 14th, 2008
The economy may be in a slump, but the aesthetic surgery industry is getting a boost from the current economic climate.
MarketWatch.com, part of The Wall Street Journal’s empire, published an article detailing current trends in cosmetic and aesthetic surgery as determined by the American Society of Plastic Surgeons. While traditional cosmetic procedures such as breast implants and liposuction saw dramatic decreases, services like Botox and Smart Lipo saw rapid increases in the number of services performed.
As patients opt for less-expensive aesthetic procedures, non-invasive cosmetic surgeons like Dr. Sam Assassa of Beverly Hills Aesthetics are sure to see a continued rise in demand for their services.
“In the current economy, of course people are going to opt for minimally invasive cosmetic procedures,” said Dr. Assassa. “They are less expensive, and a great alternative when downtime is not an option – people simply can’t leave work for weeks at a time to recover from traditional cosmetic surgery.”
To read the full article, visit MarketWatch Online. Also, check out Dr. Assassa’s latest press release for more information on his physician training and non-surgical aesthetic surgery patient practice.
October 31st, 2008
Bravo star Kathy Griffin is one of the few celebrities in Hollywood who will readily admit to having cosmetic and aesthetic procedures. Her outrageous humor made her a celebrity, and her flawless skin makes her a true standout Hollywood star.
While paying a visit to Oprah, Kathy discussed on prime time that she has had 10 different aesthetic procedures including chemical peels and Botox injections.
Despite her love for aesthetic procedures, Kathy has stated she prefers to stay away from liposuction due to severe complications with a traditional invasive liposuction procedure in the late nineties.
Dr. Assassa of Beverly Hills Aesthetics has pioneered a procedure called EZLipo that is perfect for celebrities and normal people alike who don’t want to deal with the downtime and possible complications of traditional liposuction.
“EZLipo and SmartLipo are great techniques for achieving a sculpted look without extensive downtime, scarring, or complications,” said Dr. Assassa. “This makes it an ideal cosmetic surgery procedure for anyone looking to improve their appearance.”
SmartLipo and EZLipo are the latest in non-invasive liposculpting, perfect for Kathy and anyone else who wants to look amazing without all the risks and side effects! For more information on Dr. Assassa and SmartLipo, check out this You Tube video.
September 26th, 2008
We know the type… you’re an exercise fiend. You eat right and take care of your body, and yet somehow you
cant completely firm everything up the way you’d like to. You want to get rid of cellulite but downtime is not an option and traditional liposuction surgery is not what you’re looking for.
Sound familiar?
SmartLipo might be the right aesthetic treatment for you. This virtually painless, bloodless, micro-liposuction and laser procedure is performed under local anaesthesia using a tiny laser that melts fat away! Because of laser use, small blood vessels coagulate immediately on contact, resulting in less bleeding, swelling and bruising, and a quicker recovery time than conventional liposuction surgery. There’s no scarring or need for stiches since everything is done under the skin, so you can keep your body beach-ready and scar free. Sign me up!
Dr. Assassa has refined and perfected this procedure to bring only the best results to his clients. Smart Lipo sculpts fat bulges in areas such as the stomach, love handles, thighs, bra bulges, double chin, upper-arms, and all over unsightly cellulite. This minimally invasive treatment does something that no fitness routine in the world can: melt down stubborn fat and tighten the skin permanently.
To hear a patient testimonial and watch the Beverly Hills Aesthetics YouTube channel click here.
Visit www.bhaesthetics.com to learn more.
June 17th, 2008